In the summer of 1894, the world saw its first fully fledged automobile race, the Paris-Rouen ‘Competition for Horseless Carriages’. The race was organised by Pierre Giffard, the Editor of Le Petit Journal; a Parisian daily newspaper than ran from 1863 to 1944. The paper was known for setting up competitions to help boost sales of certain products, though none were likely as successful as this one. There were prizes […]